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TV boycott fails to make a ratings dent

A city-wide boycott against TVB over the government’s rejection of Ricky Wong’s HKTV license, seems to have had little impact.

The boycott was in full throttle on social media channels with viral messages asking people to turn off their TV sets to instead take their parents out for dinner (so they can’t watch TV either).

In particular was a Facebook page of more than 25,000 likes that actively searched for the 800 households in which TV meters have been installed to monitor the station’s ratings.

The 46 Anniversary Gala programme on TVB last night, however, maintained a stable ratings, peaking at 31 points in ratings with an average 29 rating points, excluding viewers on mobile and online platforms. Last year’s show saw an average rating of 34 points.

The online replays in three episodes have garnered more than 28,000, 8200 and 8700 views respectively.

“Considering the recent tension from the television licenses rights, TVB is satisfied with last night’s results,” the company said via a press release.

As promised, TVB said it will now donate $3.1 million to seven charities including Yan Oi Tong, Yan Chai Hospital, Tung Wah Group of Hospitals, Po Leung Kuk, The Community Chest, Caritas Hong Kong and Pok Oi Hospital.

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