Eric Lee, the former global location-based entertainment (LBE) director forÂ Rovio Entertainment in Europe, has joined Turner Asia Pacific as newÂ LBE director for the region.
This is a new position for Cartoon Network Enterprises (CNE), Turnerâ€™s licensing and merchandising arm. The company says the appointment is a part of wider strategy by Turner to become an even more consumer-centric and IP-focused company, andÂ demonstrates its commitment to developing more LBE initiatives around the region.
The new role is effective immediately, and Lee is tasked with identifying opportunities to develop consumer-facing experiences such as waterparks, theme parks, branded retail and entertainment spaces. These environments utilise Cartoon Networkâ€™s global kidsâ€™ IP such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time, as well as Turnerâ€™s other youth-focused brands including Tuzki.
It says the appointment comes at a period ofÂ growth for both the industry and Turnerâ€™s extensive portfolio of IP, including the waterpark in Thailand, Tuzki-themed restaurant in Shanghai, andÂ a planned series of Cartoon Network retail stores in Seoul, Korea.
ClĂ©ment Schwebig, Turner Asia Pacificâ€™s senior vice president of business development, said: â€śLBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Networkâ€™s world-famous franchises are well-loved by kids and families across the region.â€ť