SUBSCRIBE: Free email newsletter




Turkish Airlines signs sponsorship agreement with CNN for travel TV show

Turkish Airlines has come on board as an exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder. The sponsorship will see Turkish Airlines billboards around every episode, with episodes of the travel TV show also integrating product placement into the title sequence of each show.

The TV and digital campaign also aims to raise the airline’s brand awareness amongst business and leisure travellers. On digital, Turkish Airlines will have exclusive advertising on a dedicated online destination within CNN Travel for the show and additional content about the cities that the host, Richard Quest, explores. In addition, a Turkish Airlines brand campaign will run across various CNN TV and digital platforms later this year.

Rani Raad, president, CNN International Commercial described the partnership as a “compelling combination of first-rate content, innovative creative solutions and clever use of CNN’s various TV and digital platforms”

“Turkish Airlines has an impressive story to tell about its ever-expanding customer offering, and with this project we’re delighted to provide them the opportunity to share this story with the world through the various CNN channels. As CNN continues to set the standard for the industry we relish working with partners such as Turkish Airlines who are willing to experiment with new ideas and go beyond traditional advertising solutions,” added Raad.

M. Ilker Ayci, chairman of the board and the executive committee, Turkish Airlines said, “We have a strong long-standing relationship with CNN and we knew the series would be in safe hands with a seasoned traveller such as Richard Quest. The series was a natural choice for us given the synergies in global appeal, reach and audience.”

Read More News

in China by


马莎百货宣布新一年在香港、澳门和中国内地的战略规划,旗舰店和电子商务将会是其在大中华区的重点业务。 在香港,该品牌会专注于翻新门店和拓展其食品零售网络。澳门旗舰店将于十一月在威尼斯人购物中心开幕。 2015年至2016年间,该品牌计划进军北京和广州等重点城市。..