Tune creates single branding campaign

Tune Group has, for the first time, created a single campaign for its four brands – Tune Talk, AirAsia BIG, Tune Insurance and Hotels.

Despite having different brand personalities, the campaign aims to show the four brands under a single promise that Tune Group has to offer – affordability and accessibility to all.

β€œIt speaks of the group’s offering in areas concerning the lives of people and offering the affordability of communication, hospitality, protection and rewards – all under one roof,β€œ said Tune Group CEO, Tan Hong Kheng.

Tune Group has appointed Havas Worldwide Kuala Lumpur for the outdoor campaign.

Andrew Lee, managing director, Havas Worldwide Kuala Lumpur, said: β€œThis is an exciting challenge for us to have four brands with very different traits yet similar promises to consumers using the out-of-home medium.”

The campaign consists of four wall panels as well as out-of-home posters that will be placed at PJ Exchange Building, next to Amcorp Mall in Petaling Jaya, Malaysia. It will roll out in early June 2014.

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