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Tune creates single branding campaign

Tune Group has, for the first time, created a single campaign for its four brands – Tune Talk, AirAsia BIG, Tune Insurance and Hotels.

Despite having different brand personalities, the campaign aims to show the four brands under a single promise that Tune Group has to offer – affordability and accessibility to all.

“It speaks of the group’s offering in areas concerning the lives of people and offering the affordability of communication, hospitality, protection and rewards – all under one roof,“ said Tune Group CEO, Tan Hong Kheng.

Tune Group has appointed Havas Worldwide Kuala Lumpur for the outdoor campaign.

Andrew Lee, managing director, Havas Worldwide Kuala Lumpur, said: “This is an exciting challenge for us to have four brands with very different traits yet similar promises to consumers using the out-of-home medium.”

The campaign consists of four wall panels as well as out-of-home posters that will be placed at PJ Exchange Building, next to Amcorp Mall in Petaling Jaya, Malaysia. It will roll out in early June 2014.

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