Tune Group has, for the first time, created a single campaign for its four brands â€“ Tune Talk, AirAsia BIG, Tune Insurance and Hotels.
Despite having different brand personalities, the campaign aims to show the four brands under a single promise that Tune Group has to offer â€“ affordability and accessibility to all.
â€śIt speaks of the groupâ€™s offering in areas concerning the lives of people and offering the affordability of communication, hospitality, protection and rewards â€“ all under one roof,â€ś said Tune Group CEO, Tan Hong Kheng.
Tune Group has appointed Havas Worldwide Kuala Lumpur for the outdoor campaign.
Andrew Lee, managing director, Havas Worldwide Kuala Lumpur, said: â€śThis is an exciting challenge for us to have four brands with very different traits yet similar promises to consumers using the out-of-home medium.â€ť
The campaign consists of four wall panels as well as out-of-home posters that will be placed at PJ Exchange Building, next to Amcorp Mall in Petaling Jaya, Malaysia. It will roll out in early June 2014.