Tune creates single branding campaign

[gallery link="file" ids="52640,52638,52637"]Tune Group has, for the first time, created a single campaign for its four brands – Tune Talk, AirAsia BIG, Tune Insurance and Hotels.Despite having different brand personalities, the campaign aims to show the four brands under a single promise that Tune Group has to offer – affordability and accessibility to all.“It speaks of the group’s offering in areas concerning the lives of people and offering the affordability of communication, hospitality, protection and rewards – all under one roof,“ said Tune Group CEO, Tan Hong Kheng.Tune Group has appointed Havas Worldwide Kuala Lumpur for the outdoor campaign.Andrew Lee, managing director, Havas Worldwide Kuala Lumpur, said: “This is an exciting challenge for us to have four brands with very different traits yet similar promises to consumers using the out-of-home medium.”The campaign consists of four wall panels as well as out-of-home posters that will be placed at PJ Exchange Building, next to Amcorp Mall in Petaling Jaya, Malaysia. It will roll out in early June 2014.