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TSLA appoints R/GA’s Liew as technology lead

The Secret Little Agency has named Ronnie Liew its new chief technology officer.

“I am thrilled to join an agency that has such a unique blend of disciplines and a native channel agnostic approach to their work – where it’s truly art meeting science. The innovative and collaborative nature of TSLA has resulted in rare, maker-culture that I will thrive in.” said Liew.

Liew was the first employee at R/GA in Singapore and was pivotal in starting R/GA Singapore’s office and operations since its inception providing technical direction to a team of developers and programmers, said TSLA. Prior to R/GA, Liew was associate director at AKQA, San Francisco. In 2009, Liew was named by Creativity Magazine as one of the world’s most inspired creative technologists.

“Our clients and our work will benefit most from Ronnie’s vast technical expertise and wealth of international technology experience. His aptitude and ambition are perfectly matched to our vision of being Asia’s Global Creative Agency.” said Nicholas Ye, chief executive officer, TSLA.

Ronnie will work alongside chief creative officer, Hanyi Lee to lead and grow TSLA’s experience design, user experience and technology practice on TSLA’s core roster of clients such as Evian, Shell, Unilever, Lego and the Economic Development Board of Singapore.

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