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Triumph does fittings outdoors

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Women's lingerie brand Triumph has created outdoor mobile "Shape Clinic" allowing women to get fitted in the mini-boutique.The mobile boutique is part of an Triumph's overall Shape Sensation campaign, running island-wide.Other executions include TV, radio and at bus shelters. The mobile boutique execution runs on MediaCorp's OOH Media, converting its On-The-Move Billboard into an indoor boutique with two fitting rooms.The Shape Clinic has appeared in Bugis and Ang Mo Kio Hub and will be at Hougang Mall and Ngee Ann City over the next two weekends.The new campaign invites women to discover their body shapes (Y, S, I, O or A) and win vouchers for Triumph underwear as well.

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