TripAdvisor's Viator names APAC general manager

Travel activity booking platform Viator has appointed Anita Ngai to the newly created role of general manager for the Asia Pacific region.Ngai, based in Viator’s San Francisco headquarters, will be responsible for widening the company's footprint across China, Japan, and Southeast Asia.Working closely with global Viator and TripAdvisor teams, she will be focused on localising the customer experience and marketing approach, as well as improving the relevance of its product mix to an increasing number of sophisticated and independent outbound travelers.“Taking the lead on Viator’s expansion into Asia allows me draw on many aspects of my background that I’m passionate about, from the region itself to the creation of bespoke strategies for effectively reaching the local traveller,” said Ngai.“Recent studies point to a maturing Asian travel market, moving online and on mobile, with a growing inclination toward independent domestic and international travel. I’m excited to be working with Viator on this latest chapter of the growth story.”Before joining Viator, Ngai was head of strategy and business development for The Link Asset Management Limited in Hong Kong where she led corporate strategy and digital business development for the largest retail REIT (real estate investment trust) in Asia.She was previously with Expedia’s Hotels.com, first as director of strategy, APAC, then as head of marketing for the region, responsible for online and offline marketing and strategy development and execution.