TripAdvisor taps global strategy VP

TripAdvisor has appointed former MDC Partners’ managing director Anne Bologna as vice president of brand strategy, based in Massachusetts.

The appointment will see Bologna lead TripAdvisor’s brand vision efforts along with TV and offline advertising, reporting to Barbara Messing, chief marketing officer of TripAdvisor.

“Anne brings a passion for brand building and remarkable breadth of marketing experience to TripAdvisor,” said Messing. “We look forward to seeing her creativity in action to engage and inspire our community as well as deliver new audiences to our site.”

Before joining TripAdvisor, Bologna worked as managing director at MDC Partners, where she was responsible for a portfolio of leading companies including Starbucks, Virgin, Pepsi, Amazon Kindle and Citibank.

Commenting on the appointment, Bologna said: “TripAdvisor is an extraordinary brand that’s uniquely powered its community of millions that continue to provide the lifeblood of the site. It’s a rare opportunity to be a part of a company as they embark on this important next stage”.

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