Tribal Worldwide China names new MD

Tribal Worldwide China has appointed Allen Wang as managing director with immediate effect.Wang started his career in Taiwan and has been working in Mainland China since 2008. As the former country manager of ICLP China, Wang led the growth of the business in the dynamic Chinese market, building up the company’s profile and its digital capabilities.“Allen is one of the rare talents who truly understands the dynamic, ever-evolving shifts of the Chinese market and has the insights and intellect to take Tribal Worldwide China to greater heights. I have no doubt he will build on the strengths of his and the agency’s experiences and strengthen our offerings at Tribal Worldwide,”  said Richard Tan, president and CEO of DDB China Group.“The rapid growth of digital makes everything possible today; innovation does not equate to new technology alone but also the way we live, breathe and keep abreast of everything digital. China has a unique digital ecosystem and I am excited to be part of the driving force of this vibrant team,” Allen commented.With more than 15 years of experience in the business, he has worked with brands such as Diageo, Audi, Philips, Lay’s, Nike, Unilever, Converse, Adidas, Bayer, Intel, Clarityne, and Wrigley, among others.