Tribal Worldwide China announces three new hires

DDB Group's digital arm Tribal Worldwide China announced three key hires to bolster its digital expertise.Joining Tribal Worldwide Shanghai in a newly created role as client services director, Daphne Chen (陳蓉儀) has 15 years experience as a digital marketing strategist and team leader, most recently as director of business development at Cheil Worldwide.Supporting Chen in her new role as senior account director, Celine Liu (劉珺) comes on board from Isobar China. She has more than nine years experience working in the FMCG industry, most recently for Coca-Cola.Rounding up the trio of new appointments, Fibi Cheng (鄭雅綾) joins Tribal Worldwide China as creative director. She has held creative leadership positions, and built multi-disciplinary teams in both Taiwan and China.These appointments follow that of Allen Wang as managing director and Danny Chan as chief creative officer.