Tribal DDB strengthens creative team

Tribal DDB has beefed up its team with two new hires. It roped in TK Lim (pictured left) as executive creative director and Celestine Lau (pictured right) as senior copywriter.Lim spent five years with PHD Shanghai and Nurun China, working on a portfolio of clients such as Lynx, Cornetto, Magnum, Clear, Pond's, Dove, Lux and Lipton, L'Oreal Paris and Martell.In his role at Tribal DDB, Lim reports to chief operating office Nik Lim and general manager Lola Chin.Lau, on the other hand, joins from OgilvyOne and previously, SaatchiLab. She has years of experience in digital, CRM and BTL, working with brands such as IBM, Heineken, Guinness, DHL, Levi's, Maybank, CIMB and American Express.