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Treasures of the World exhibition gets a twist

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Singapore's National Museum has added a contemporary twist to the ad campaign for Treasures of the World from the British Museum - its the latest blockbuster exhibition.This highly anticipated exhibition is a collaboration between the British Museum, the oldest public national museum in the world, and the National Museum of Singapore.The National Museum prides itself on keeping history relevant by presenting it in a way that resonates with audiences today. Keeping with that ideal, Blak Labs has created an engaging campaign that encourages visitors to explore history with a fresh perspective.Check out the campaign here:[gallery link="file" ids="134910,134911,134912,134913,134914,134915"]“History doesn’t have to feel old,” said Charlie Blower, managing partner and co-founder of Blak Labs. “With a generous dose of wit and charm, we’ve added a contemporary touch to this age-old subject.”The campaign runs across key outdoor sites in town, together with strategic social media initiatives. Blak Labs won the project via government tender last year.

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