Traveloka appoints creative agency

Traveloka, an Indonesian tech company that provides online booking service for flights and hotels, has appointed TCP-TBWA\Indonesia as its creative partner.According to Taufiq Wibowo, brand manager at Traveloka, the decision to select TCP-TBWA as its brand agency was based on the agency's "strong understanding of consumers, industry, and business model in the online world."“We’re excited to partner with TCP-TBWA. The agency’s role is to challenge conventions and develop communications that will disruptive the way we engage with our customers, elevating Traveloka to the next level. Our ambition is to become the most dependable travel service in the region,” he added.Established in 2012, Traveloka is currently one of the top travel apps on Play Store and App Store in Indonesia with more than six million downloads. Traveloka is one of Indonesia’s first start-up tech companies to successfully emerge from its shores.