Transitions Optical adds three new agencies to its roster

Transitions Optical, the leading provider of adaptive lenses, has appointed Vizeum as its media agency, iProspect as its search agency and Waggener Edstrom Communications as its new public relations and social media agency.The appointments encompasses brand reputation, digital engagement, media relations and social media across Asia Pacific including Singapore, Malaysia, China, Hong Kong, Taiwan, Japan, Korea, Philippines, and Thailand.“Consumers are spending more time researching brands and products before a purchasing decision. With this change in consumer behavior, it is crucial for us to engage our consumers on multichannel platforms through both paid and earned media, such as social media, public relations and storytelling activities to keep them engaged with our brand,” Stuart Cannon, general manager, Transitions Optical, Asia Pacific said.Transitions Optical will also aim to innovate in product development and embark on new marketing initiatives going forward. The company will work with its new agency partners to launch a series of consumer engagement campaigns offline and online to raise brand recognition and improve brand loyalty.Carolyn Camoens, regional vice president of Waggener Edstrom Southeast Asia, said, “Transitions really stands out as a trailblazer in the optical world and the opportunity to articulate the value of its products in APAC is a very exciting one. This partnership will see us deliver the strength of our network and our expertise in consumer, digital and healthcare.”