Toys“R”Us Asia breaks sales records and plans expansion

Though the last few years were not kind to the larger brand worldwide, the independent wing of Toys“R”Us Asia may be on the rise as it records strong business results in China, enjoying record-breaking year-on-year sales growth for the first weekend of June.

One key factor cited was International Children’s Day, celebrated in China on 1 June. To take advantage of the festival, Toys“R”Us Asia offered exclusive products across its network of over 180 permanent stores and over 100 experiential sites set up for the event. The company said it received a record-breaking number of transactions, and announced a record-breaking y-o-y sales growth of over 25% in China.

“Our top priority is to support families with fun and interactive shopping experiences so they can access the very best products for entertainment and learning. The recent record-breaking business results for Toys“R”Us China over the weekend of International Children’s Day is a strong sign that customer demand in this market is on the rise, and is a testament to the company’s success and growth, both in the offline and e-Commerce space,” said Nicholas Green, managing director of Toys“R”Us China.

Green also said the company would open more than 50 new stores in China in 2019. However, the company has a more ambitious plan to expand its footprint in Asia.

“In the coming year, Toys“R”Us Asia is planning to open over 65 stores across Greater China, Japan and Southeast Asia, to meet the growing demand for imaginative and educational play. We will be rolling out even more immersive experiences and inspiring content to showcase the infinite possibilities of toys, offering the most relevant toy choices for every development stage of childhood,” concluded president and CEO of Toys“R”Us Asia, Andre Javes.

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