Tourism Promotions Board Philippines (TPB) reprises its collaboration with MTV, a unit of Viacom Inc., to bring MTV Music Evolution Manila 2016 on 24 June 2016. This will be the second year the award-winning show will be held in the Philippines and in 2016, the one-night only live music event will celebrate pop music like never before – enabling fans to experience and discover the evolution of pop music and its dance influence that keeps fans moving. MTV Asia reveals its first act, the iconic international pop band and prolific hitmaker, OneRepublic, who returns to the Philippines for its second performance since 2013.
MTV Music Evolution Manila 2016 will showcase iconic and contemporary international music artists and the hottest new acts in both the regional and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences. Further details of MTV Music Evolution Manila 2016, including venue and additions to the artist line-up, will be announced in the run up to the event. The free-entry event is recorded live for global telecast under the MTV World Stage global series, to an international audience of more than three-quarters of a billion households in over 160 countries.
“We’re thrilled to return with MTV Music Evolution Manila 2016. Manila is an iconic city renowned for its rich music and dance culture. With robust music fans, Manila is naturally one of the top cities for us to return with our music events in Asia,” said Mark Whitehead, Executive Vice President and Managing Director, Viacom International Media Networks Asia. “The 2015 history-making show was a huge success. And, it could not have been possible without the strong collaboration with Tourism Promotions Board (TPB) Philippines. We’re looking forward to delivering an even bigger and better experience with a celebration of pop and its dance influence at MTV Music Evolution Manila 2016, bringing thousands of people from around the Philippines and across Asia.”
“The Philippines is delighted to host MTV Music Evolution Manila 2016 and to make it a mainstay event on Visit the Philippines calendar. Last year’s inaugural MTV Music Evolution Manila helped put the Philippines on the map of international music and served as a global stage for the world to be introduced to Filipino acts too. We look forward to welcoming international and regional fans and artists to Manila. And we invite young people to come experience our music culture in the Philippines,” said Domingo Ramon ‘Chicoy’ Enerio III, Chief Operating Officer, Tourism Promotions Board of the Philippines.
The integrated collaboration will see Visit the Philippines Again 2016 branding appear across MTV Music Evolution Manila 2016 content in the run-up to, during and after the event. MTV Music Evolution Manila 2016 will be supported by a wide range of integrated marketing initiatives driving awareness and engagement for the event. Marketing activities with media campaigns across key targeted markets will include consumer promotions, a dedicated microsite and supporting social media and press campaigns.
MTV Music Evolution Manila is a live music event that brings to life the evolution of a music genre and enables young people to experience and discover how music styles and sounds have evolved over the years. MTV Music Evolution Manila marked its inauguration 2015 edition with a feature on hip hop, which showcased a stellar line-up of international and local acts who took to the stage in celebration of iconic and contemporary hip-hop music. Through explosive performances by Naughty by Nature, YG, Apl.de.ap, DJ Cash Money, and the Philippines’ own Gloc-9 and Abra, MTV Music Evolution 2015 showcased the way that hip hop has shaken up the music scene throughout the years – taking the music genre to whole new levels for a live audience of more than 22,000 fans who gathered at the historic Quirino Grandstand, Rizal Park in Manila.
The concert was one of the many exciting events under the Visit the Philippines Year (VPY) 2015 campaign by the Tourism Promotions Board (TPB) and the Philippine Department of Tourism. Globally, MTV has a successful history of partnering with Tourism Boards to create compelling and engaging youth experiences.
MTV Music Evolution Manila 2016 passes are not for sale and may be won by fans through game contests that will open on 26 April 2016. Details will be announced in the coming weeks. Sponsors and partners will be giving out passes through their own promotions.