Tourism Malaysia has recently promoted destinations other than Kuala Lumpur into the Indian market: Sabah, Johor and Penang.
This move is aimed to create awareness about states that are not too popular among Indian travellers, according to Zulkifly Md. Said, director general, Islamic Tourism Centre Malaysia.
Tourism Malaysia plans on focused on pushing golf and sports tourism in the Indian market. All initiatives will be promoted via social networking websites, joint collaborations with B2B travel and tourism partners, advertisements and familiarisation trips.
In accordance with the Visit Malaysia 2014 campaign, Tourism Malaysia has been given a boost by Malaysia Airlines recently signed sponsorship contract to be the official air transportation for Datuk Shah Rukh Khan’s Temptation Reloaded concert.
Dr. Hugh Dunleavy, commercial director of MAS, said that he expects the event to be a catalyst that “will promote traffic between Malaysia and India, and is a great opportunity to promote Malaysia around the world.”