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Touching Maybank ad scripted by the late Yasmin Ahmad

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Bank and financial group company Maybank has released an ad based on a script that was penned by the late Yasmin Ahmad.The ad was produced to promote the bank's ongoing consumer focused initiatives.Titled ‘Close to you’, the two and a half minute video on is a portrayal of Maybank's evolution through the eyes of the son of a chicken farmer.‘Close to you’ sees a young boy reflecting on his childhood, observing his chicken-farming father who would regularly wait for the Maybank mobile banking bus to arrive, so that he may get his financial transactions in order. The video spot highlights the transitional nature of mobile banking, while charting the story of growth in the family business.[embed]https://youtu.be/F2SyRWk1YvY[/embed]The team that used to work closely with the late Yasmin Ahmad was reunited and led by film director, Kamal Mustapha, to produce the video.Maybank group chief marketing officer, Mohamed Adam Wee Abdullah, said, "We particularly strive to reach out and help build communities and the late Yasmin Ahmad felt and saw this characteristic in us and penned it down very aptly in the script for ‘Close to you’."Mohamed Adam added, "By putting people first, providing them a better way of life and preparing them for the future, we are ‘humanising financial services’."[gallery link="file" ids="94990,94991,94992,94993,94994"]“Yasmin’s creations always had the ability to reach out and touch the hearts of people. There is little wonder that she saw those qualities in Maybank, wanting to do the same," he added.“We are very proud and elated to see Yasmin’s legacy continue through the production of this video,” said Datin Orked Ahmed, Yasmin’s sister.“It was always her wish that people remember her work rather than who she was,” Datin Orked added. 

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