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Top 10 marketing stories you were reading in 2014

As the year comes to a wrap we’ve compiled a list of top 10 stories that have got you (and us on the Marketing team) excited.

Here’s a quick trip down memory lane:

10. The ugly side of the beauty industry

Coming in at number 10 is the story on the ugly side of the beauty industry. The recent “unrealistic” view of beauty has once again been on the rise as many advertisements around the globe have been accused of using unhealthy looking models to capture a female audience. Read more here.

9. Did American Apparel go too far with this ad?

This is one brand consumers just seemed to love to hate this year. American Apparel made headlines throughout the year with a series of controversial ads and statements. One story that got our readers titillated was a campaign with a bare-chested Bangladeshi model. Read more here.

8. Saatchi & Saatchi mandates 6:45pm cut-off time in office

The agency culture is known for its excessive working hours. To counter this, Saatchi & Saatchi is making an effort where its staff would be hounded to leave as the agency. It has literally unleashed a group of dogs to drive everyone out of the office. More on the initiative here.

7. Experts commend MAS’ comms strategy

The world is still waiting in bated breath to garner some concrete knowledge on what exactly happened with the tragic Malaysia Airlines (MAS) MH370. Countries globally rallied together to launch an extensive search for the airline. We spoke to PR experts on Malaysian Airlines’ professional crisis management strategy here.

6. Marketing salaries on the rise due to shortage of good talent

With the industry is suffering a shortage of senior marketing talent, companies are offering a 13% average salary increase to those who make a career move. No surprise as to why this piqued your interest! Read more here.

5. McDonald’s hit by social media disaster on Instagram

We know you were lovin’ it when this story published because we saw you clicking! It has been a tough year for McDonald’s in the wake of its China food-safety scare, amongst other woes that throws it in the midst of a PR crisis. Meanwhile it looks like its attempts to engage the public on Instagram have also tanked.  Read more here.

4. Worded poorly, another MAS promotion draws scorn

To say it has been a tough year for MAS would be a massive understatement. However this brand just did not seem to catch a break in the marketing world. For its year end promotions, the airline tweeted: “Want to go somewhere, but don’t know where?” This then got it a slew of negative comments from social media users. Read more here.

3. 6 funniest tweets of Brazil’s World Cup embarrassment

Who could forget the embarrassing match between Brazil and Germany during the 2014 Fifa World Cup. Twitter became the best vehicle again for brands and disappointed users to express their shock and dismay. Check out the tweets blasted here.

2. Nokia bids farewell, renames to Microsoft Mobile

Farewell Nokia – one of the most iconic brands of our time. A leaked letter acquired by Nokiapoweruser which was sent to Nokia’s suppliers said that the mobile brand will now have a new name: Microsoft Mobile Oy. More on the name dropping here.

1. WATCH Coca-Cola drops free cans to Singapore’s foreign workers

Coca-Cola took the top spot as it painted the skies red this year as it partnered the Singapore Kindness Movement and dropped free cans of Coke to foreign workers using drones. While the initiative was lauded by many others simply saw red claiming the brand merely skimmed over a deeper rooted issue. Here’s a quick recap.

Not surprisingly, the top stories are brand-driven, proving that we consumers still have a very much love hate relationship (let’s hope it is more love then hate) with our favorites brands.

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