Tonghai Securities tries action-packed archery for new trading mobile app TVC

China Tonghai Securities Ltd (Tonghai Securities) has rolled out an action-movie styled TVC featuring actress Tiffany Lau (劉穎鏇) for its “Direct Spot” mobile app.The TVC is the first collaboration between Tonghai Securities and the Uth Creative Group agency. Pushing the Tonghai’s newly launched four-in-one trading platform, the 30-second-ad is set in a virtual trading market but (here’s the twist) with thrilling archery!Two archers loosing their arrows is meant to symbolise different traders with the desire to hit their trading targets. While one of them can only focus on a single target at a time, the other archer is able to hit four targets in one go with Direct Spot. The TVC has been aired on TVB, ViuTV and NowTV. To leverage on the cinematic style of the TVC, it will also be rolled out at cinemas. As part of a larger integrated effort, it will also launch OOH and digital ads across Hong Kong.https://www.youtube.com/watch?v=igTSGL-oAX8“We are very thrilled by our new commercial which delivers the core message – convenient investment with the four-in-one trading app – succinctly and powerfully,” Calvin Chiu, deputy chief executive officer of Tonghai Securities said. “Also with Lau’s tough image, audiences can easily portray our new brand positioning.”Now, we admit it’s hard to make finance exciting to consumers. So even though the corniness of the production gives it more of a direct-to-DVD vibe rather than Hollywood, we have to applaud the attempt at a creative execution to introduce a revamped version of a trading app with some energy.In addition, it is always a challenge to make archery cool. For reference: try and find Hawkeye on an Avengers poster. CreditsClient  China Tonghai Securities LimitedMedia Agency  Vibes Limited Creative Agency Uth Creative Group LimitedChief Executive Officer Desmond SoCreative Director Anderson WanSenior Art Director Toby HongArt Director Shandy TsuiAssociate Account Director Samantha LeungSenior Account Executive Jody YuAccount Executive Charles Li Film ProductionDirector Ming ChauProducer Cyrus Lai PhotographyPhotographer Buffacow