Tom Dixon furnishes Prime with Hong Kong PR assignment

Tom Dixon, British product design brand, has handed its PR duties to lifestyle public relations agency Prime after a three-way pitch.Prime was awarded the PR retainer and will begin by introducing Tom Dixon’s latest collection that showcased at the Milan International Furniture Exhibition (Salone) last month.Stocked in Lane Crawford in Hong Kong, the brand has employed leisure and lifestyle PR agency to help build brand awareness in Hong Kong for the renowned and celebrated home design brand.Laura Derry Southwood, managing director at Prime says: “Tom Dixon represents the best of British design and we are extremely proud to be promoting the brand in Hong Kong. Always breaking new ground when it comes to home product design, we have a catalogue of fantastic furniture, lighting and home accessories to promote to the media.”