TNS Qualitative hires APAC managing director

Global research consultancy TNS has appointed Serena Jacob (pictured) as managing director for TNS Qualitative in Asia Pacific.In her new role, Jacob will be responsible for further strengthening TNS’s qualitative capabilities across Asia Pacific and working closely with senior qualitative practitioners, country MDs and client leaders to deliver transformative thinking to clients.Jacob has over 25 years’ experience working in qualitative research and consultancy across the region. She joins TNS from research agency Face, where was head of the Singapore office. Prior to this she worked at InsightAsia Research Group as regional qualitative director.Chris Riquier, CEO TNS Asia Pacific, said: “TNS has built very strong qualitative capabilities in Asia and Jacob’s appointment will enable us to give more of our clients access to this expertise in support of their decision-making.”Jacob will join TNS in January and will be based in Singapore.