With the fast growing cross-border e-commerce market in China, Alibaba’s online marketplace Tmall is playing the Black Friday card in China to further push its shopping sales.
After Thursday’s Thanksgiving turkeys, football and naps, millions of Americans will turn their attention to another annual ritual, Black Friday, with a rush of door-busting deals for bargain-hungry consumers from midnight onward.
But as US consumers descend on their retailersâ bricks-and-mortar stores, stuffing gaming consoles, home dÃ©cor and apparel into their carts, Chinese consumers will get some of the same bargains from the same retailers with just a few taps on their mobile phones.
Tmall Global has partnered with several US brands including Macyâs, Costco and Target to launch the âSame Products, Same Time, Same Price, Same Black Fridayâ campaign.
Starting with a pre-sale that launched on Monday and lasting through this coming Sunday, Chinese consumers have the opportunity to purchase select products for the same prices at which theyâre sold offline on Black Friday in the U.S.
âWe want to give Chinese consumers access to unique brands, unique products and a unique shopping experience during the Black Friday shopping holiday, as well as help international merchants to boost their branding power and sales in China,â said Alvin Liu, head of Tmall Global. âThis campaign is another opportunity for Alibaba to do that.â