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Tmall introduces Black Friday to Chinese shopping spree

With the fast growing cross-border e-commerce market in China, Alibaba’s online marketplace Tmall is playing the Black Friday card in China to further push its shopping sales.

After Thursday’s Thanksgiving turkeys, football and naps, millions of Americans will turn their attention to another annual ritual, Black Friday, with a rush of door-busting deals for bargain-hungry consumers from midnight onward.

But as US consumers descend on their retailers’ bricks-and-mortar stores, stuffing gaming consoles, home décor and apparel into their carts, Chinese consumers will get some of the same bargains from the same retailers with just a few taps on their mobile phones.

Tmall Global has partnered with several US brands including Macy’s, Costco and Target to launch the “Same Products, Same Time, Same Price, Same Black Friday” campaign.

Starting with a pre-sale that launched on Monday and lasting through this coming Sunday, Chinese consumers have the opportunity to purchase select products for the same prices at which they’re sold offline on Black Friday in the U.S.

“We want to give Chinese consumers access to unique brands, unique products and a unique shopping experience during the Black Friday shopping holiday, as well as help international merchants to boost their branding power and sales in China,” said Alvin Liu, head of Tmall Global. “This campaign is another opportunity for Alibaba to do that.”

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