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Time Out flexes global ad muscle

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City listings and travel title Time Out has launched a global advertising unit to allow clients to tap into its worldwide network of some 35 titles.At a time of renewed growth for the global magazine brand, Nick Carugati, former advertising executive at BBC World Services, has joined as director of international advertising and brand partnerships.Based in London, he will be charged to lead all international sales and cross-platform solutions for a growing stable of international clients which already includes Samsung, HSBC and Emirates.Tony Elliott (pictured), chairman of Time Out Group, told Marketing Time Out licensee holders from around the world will share the cost of funding the new unit."This is something we see developing," Elliott said.In Hong Kong this week as a guest of the British Council, Elliott said Time Out across Asia was back in expansion mode after a rough past 12 months.Further editions in Mainland China are on the cards, with another digital edition expected in Japan soon. He also hinted South Korea was emerging as a potential market."There are some small conversations going on in Korea," he added.Online, he said digital initiatives and applications for the iPhone and iPad are in the pipeline and added expansion into the digital space was a priority.Elliott denied the internet was taking readers away from print editions and said its online offering would never go behind a pay wall."There's no evidence to show we're losing young readers, everyone has a problem of declining circulation. We actually like online, we see it as an opportunity rather than a threat. We try and maximize our position and use it to keep on increasing our reader base."

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