TikTok launches ocean-themed challenge amidst global plastic pollution

Bytedance-owned TikTok has partnered with nonprofit environmental organisation Conservation International to launch the #SaveOurOceans challenge. The challenge spotlights the critical role of the world’s oceans and what individuals can do to protect oceans and marine ecosystems for future generations.

Known for its short-form video content, TikTok has challenged users to raise awareness and show support for ocean conservation through bite-sized videos on its platform. The global campaign runs until 9 September, where TikTok users can apply an ocean effect that virtually allows uses to “clean plastic” out of the ocean. For every video uploaded with the hashtag #SaveOurOceans, TikTok will donate US$2 to Conservation International.

The #SaveOurOceans global campaign allows users from countries and regions across the US, the UK, France, Spain, Italy, the Netherlands, India, Japan, Hong Kong, Macau, Taiwan, Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, Turkey, MENA, South Africa, Brazil, Mexico, Colombia, Argentina and Chile.

The ocean-themed challenge also comes at a time when the world is grappling with a global plastic pollution situation. International brands have stepped up to reduce and eliminate the use of plastic. These include Nestlé JapanStarbucksKFC, Burger King and Yakult.

Bryan Thoensen, head of content partnerships, TikTok said the #SaveOurOceans challenge empowers TikTok’s global community to creatively show their commitment to clean oceans and raise awareness for the importance of protecting a global resource.

Meanwhile, Conservation International chief marketing officer Anastasia Khoo said TikTok offers an imaginative platform that has the power to both educate and inspire users to take action. “That’s why we are partnering with TikTok and its global communities to address one of the world’s most pressing environmental challenges and to together, inspire a creative, call to action around protecting our oceans for a better future,” she added.

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