TikTok claims upgraded features will provide safe and positive app experience

TikTok has unveiled its upgraded restricted mode feature in its app. Once enabled, this optional account setting will limit the appearance of content that may not be appropriate for all audiences. The feature is activated via password, which will be valid for 30 days. This tool, powered by machine learning algorithms, gives users more control over the content they watch. The launch of this latest safety product feature is part TikTok's ongoing efforts to understand and listen deeply to users in Malaysia. Just last month, the video social networking app was fined US$5.7m under allegations that it illegally collected personal information from children.  Since then, TikTok has stated that promoting a safe and positive app experience is its top priority, and the company offers both in-app tools and educational content to provide users with all the information they need to have the best possible experience while enjoying themselves. Along with its upgraded restricted mode feature, TikTok upgraded its screen time management feature as well. Initially, users are given the opportunity to limit their screen time to two hours. Now users will be able to select if they want to spend 40, 60, 90, 120 minutes per day on the app. Additionally, TikTok’s safety centre includes tools and tips about safety and well-being features and measures. The company has also recently launched a series of educational videos 'You're in Control'- entertaining videos that share useful information on safety guidelines and tools. According to TikTok, it is “committed” to helping make its millions of users feel “safe and comfortable” within the community, which is why it is “continuously enhancing and updating” its policies, tools and resources to promote a “positive and safe” app environment.