Tigerair to market around new Ipoh route

Singapore-based no-frills airline, Tigerair, will start a four times weekly service with flights from Singapore to Ipoh.Tigerair is currently the only Singapore carrier offering passengers direct access to Ipoh from Singapore.The Ipoh service will be operated by an Airbus 320 aircraft, carrying about 1,440 passengers per week.Lee Lik Hsin, chief executive officer of Tigerair, said: “The launch of this new route alongside our deepened partnership with KrisFlyer and Scoot highlight our ongoing commitment to providing travelers with greater choices and memorable experiences.”When asked about marketing strategies in promoting this new route, a spokesperson at Tigerair told Marketing: “ We will be rolling out some attractive promotions to celebrate the route launch in the coming weeks.  Our customers can also look forward to special celebratory activities on our social media network.”Ipoh will be Tigerair’s fourth Malaysian destination which currently comprises Kuala Lumpur, Langkawi and Penang.