Tiger Beer jumps on board Rugby Singapore bandwagon

Asia Pacific Breweries Singapore (APB Singapore) has entered a partnership with Rugby Singapore that confirms APB Singapore’s marquee label - Tiger Beer, as the “Official Beer of the HSBC Singapore Rugby 7s”.This marks the first time that APB Singapore is supporting the event through its flagship brew. APB declined to comment on investment details. Other partners include Principal Partner HSBC, global partner DHL, official timekeeper TAG Heuer.Venus Teoh, the head of marketing at Asia Pacific Breweries Singapore said: “Tiger Beer is proud to be the official beer of the HSBC Singapore Rugby 7s. As Singapore’s national beer, we support the biggest and best events in our backyard, and the HSBC Singapore Rugby 7s belongs in that category. We look to bring this spirit of tenaciousness and bite to the HSBC Singapore Rugby 7s, and are excited about the world-class sporting action on offer”.Low Teo Ping, chairman of Rugby Singapore said the HSBC Singapore Rugby 7s tournament isn’t just about the rugby, "it’s an always on entertainment package that allows fans to rock, ruck and rumble for two fun-filled days".Meanwhile post event activities will be held in Clark Quay.  Low added: “We had nearly 12,000 overseas visitors over two days in 2016, and are targeting a count of over 8000 visitors daily over the two tournament days this year. We needed to find a place for overseas visitors, as well as fans from the stadium to gravitate to for a great time, and the partnership with Clarke Quay was an absolutely perfect fit”.Generally, he added, the tenants of Clarke Quay see massive value in the HSBC Singapore Rugby 7s, and visitors generating a steady flow of traffic to the restaurants, clubs and bars, where memorable moments can be made at each venue.Marco Ulhaas, f.Club’s brand director said: “F Club is proud to be the Official After Party venue for the HSBC Singapore Rugby 7’s. We are happy to be hosting international rugby players, match officials and VIPs at our stunning venue.”