Tickled Media hires APAC comms lead

Tickled Media has hired Neetu Mirchandani (pictured) as the vice president of strategic alliances and communications for Asia Pacific. Neetu will be responsible for handling tactical business development efforts and overall profit and loss for Tickled Media across four countries: Singapore, Thailand, Philippines and Indonesia.The first project Neetu will spearhead with Tickled Media is “The Asian Digital Mum Report”. The report, based on in-depth market research data of over 10,000 mums across Southeast Asia, examines the lives of Asian mums in today’s digital world.Neetu comes to Tickled Media with over thirteen years of legal and media experience across the US and Asia. She is the power blogger known as “SuperMommy”."Neetu's appointment highlights our commitment to strengthening our growing presence with the addition of top talent.” said Tickled Media CEO, Roshni Mahtani. “The fresh insight and deep knowledge of the parenting market that Neetu brings will complement the existing expertise of the team to ensure that Tickled Media continues to experience exponential growth and maintain dominant market share in 2014.”