Aviva Asia Pacific has shortlisted Edelman, Weber Shandwick and Hill & Knowlton to pitch for its regional PR business covering media and investor relations.
“The target is a pan-region audience including investors, business partners and opinion leaders,” Jessica Lee, director of brand & corporate affairs, Aviva Asia Pacific told Marketing. “The brief does not cover consumer and trade profiling, both of which will be managed separately by Aviva local offices.”
The business is worth US$200,000 (S$290,040) per year.
Prior to this, the company has not kept a regional PR firm on the books.