Thessman takes group creative role at TBWA

Sami Thessman has been appointed to a dual role of group creative director for TBWA\Hong Kong and ECD for the agency's Digital Arts Network (DAN) in Hong Kong.The Digital Arts Network was launched in June 2012 as a global initiative to unify all digital units within the agency network.Thessman joins the Hong Kong team from TBWA\Helsinki, described as one of the one of the most innovative and creative offices in the TBWA network.In his new role, he will lead the agency's key accounts such as Infiniti and CSL."It's a great opportunity to join the team in Hong Kong, where there is a real culture and understanding of how creative thinking coupled with strong technological innovation can change businesses and brands," Thessman said.