The Walt Disney Company is tipped to be mulling for a SEA digital review. Marketing understands that Disney is still in the process of firming up additional details about the pitch. Previously, the regional account was held by Dentsu Möbius, which was tasked to provide strategy and creative planning, regional coordination and alignment, media planning, buying, and reporting for digital, ATL and on-ground execution. Dentsu Mobius was appointed in December 2015. Meanwhile, Digitas handled the social executions.
The digital pitch comes shortly after Disney picked Zenith to manage media duties in Asia Pacific, edging out incumbent Carat. In an internal memo to employees by chairman and CEO of Publicis Groupe Arthur Sadoun seen by Marketing, he said then that a bespoke unit named Publicis Imagine will be formed, combining Zenith’s media expertise with Epsilon’s data offering. In addition to Asia Pacific, Publicis’ appointment also covers Europe, Middle East and Africa, as well as Latin America.
Meanwhile, multiple media outlets reported that Omnicom Media Group (OMG) was reappointed to manage media planning and buying duties in the US for Disney Studios, and bagged media duties in Canada. It was also reported that Disney handed OMG media duties for National Geographic, ABC, Disney Channel, FX Productions and Networks, and Disney Freeform in the US and Canada.
Disney has undergone several changes in recent years. In April, it unveiled a new the direct-to-consumer and international (DTCI) Asia Pacific leadership team to align with its focus on “building deeply local businesses”.