Andreas Vogiatzakis (pictured), is taking on the group CEO role with Star Media Group. Vogiatzakis was previously CEO of Havas Media Group Malaysia, a role he first took on in 2016 after 10 years with Omnicom Media Group as its CEO in Malaysia. Among the list of clients he has worked with at Havas Media include IKEA, Hyundai, Kia, Emirates, LG, AXA and Philips Lighting. In a press statement, The Star Media Group confirmed that Vogiatzakis will start his role mid August.
In a statement to A+M, Vogiatzakis said it is an honor and a privilege to be called to serve one of the most influential media groups in Malaysia with deep heritage and strength.
“As Star Media Group sails in the era where consumer is in control and relevant content is of unparalleled importance, I hope to contribute further into the group transformation and strengthen it further for the future,” he added.
An ad veteran, in 1997, he launched and ran MediaVest Japan, later merging it with Starcom, with a short stint in between as the Wieden & Kennedy Media Director for Nike, Uniqlo and Ben & Jerry’s. In 2003, Vogiatzakis moved to Taiwan as the CEO of the MindShare Group and in October 2006, he relocated to Malaysia to lead the Omnicom Media Group.
“A seasoned advertising man and a frequently sought-after speaker, Vogiatzakis had conducted high-powered learning sessions at numerous conferences, universities, media companies and the industry at large,” media company said.
“We are happy to welcome him and we look forward to working alongside him to carve out a bright and sustainable future for the Group. We trust that Andreas’ experience coupled with the wealth of internal talent in the Group, will create new synergies and opportunities that will take us into the next wave of growth,” it added.
On his departure, Vogiatzakis said in a statement to A+M that it has been a privilege to work with Havas Group over the last three years. “I am grateful to the network and Mohan for giving me the opportunity to build Havas Media in Malaysia. I wish Mohan and the team at Havas Group the very best.”
According to The Edge in March this year, Star Media Group initially appointed Wong Eng Teng, chief operations officer at Prudential Assurance Malaysia as group CEO, after Wong Chun Wai retired from his role on 1 January 2019. However, The Edge later reported that Wong turned down the position at the last minute after receiving a counter offer.