Lee Tung Avenue has partnered with the Crown Estate‚Äôs Regent Street in London to bring the world-renowned ‚ÄúSpirit of Christmas light‚ÄĚ scheme to Hong Kong this Christmas.
Originally commissioned by the Crown Estate, the fleet of spectacular large-scale ‚Äėspirits‚Äô (lighting) are designed by British lighting creative James Glancy Design. The lighting scheme is designed as a festive installation for visitors to Regent Street and Lee Tung Avenue to celebrate the festive season in true London style.
The iconic shopping destination Regent Street is the very first central London street to introduce festive lighting and decoration to Londoners in 1954. The switch-on event on Regent Street will take place in London on the evening of 15 November this year.
Following the Christmas kick-off on Regent Street, Lee Tung Avenue will be hosting a festive switch-on event in Hong Kong on 16 November, featuring performances such as Christmas parade and themed programmes which will run till the end of the festive season.
‚ÄúThe signature lighting at Regent Street is an annual Christmas tradition in London, not to mention how representative its switch-on ceremony is,‚ÄĚ said William Chan, centre general manager of Lee Tung Avenue Management Company Ltd.
‚ÄúWe are honoured to partner with Regent Street this year, bringing a world-class festive lighting to the audiences in Hong Kong.‚ÄĚ
James Cooksey, director of Central London at The Crown Estate, also added, ‚ÄúWe know the amazing impact that our Christmas lights display has on shoppers in London and I‚Äôm thrilled that this year we will be bringing the spirit of Christmas to visitors to Hong Kong too.‚ÄĚ