The Score sports a new look

Hot Potato Publishing has revamped its men's lifestyle entertainment magazine The Score with a new look, concept, layout and size.Targeted at urban professional men ages 25 to 34, The Scorefeatures news on technology, motoring, fashion, grooming and entertainment."The new look is both intentionally lighter with essential information for busy and on-the-go executives who won't be embarrassed to be seen with the magazine," said editor Jason Kwong, who was formerly with Men's Folio and FHM.Having been in circulation for three years now, The Score has a print run of 25,000, of which 10,000 copies are for sale (at RM1.90), while the remaining are handed out by The Scoreambassadors for free, every Tuesday and Thursday at targeted locations in the Klang Valley. (Source: publisher, numbers unaudited)Among the advertisers onboard the magazine include Samsung, Mitsubishi, Disney, Panasonic, Hush Puppies and Renault.Plans are underway to release a digital magazine version downloadable on the iOS platform sometime this year.