To highlight style as the core of its substance, The Mira Hong Kong has lunched a branding video “Catwalk to Your Meeting at The Mira” as a dynamic showcase of a MICE experience provided by the hotel.
The video uses internal staff to highlight what it calls the “fashionable meeting experience” and unique hotel features including event spaces, function rooms and the penthouse ballroom.
“The production has intention of featuring internal cast and straying away from using models to present the hotel as a sleek yet approachable product with a playful take and to target the trendsetting, social media savvy crowds through the lens of the perfect brand ambassadors,” says Gerhard Aicher, general manager of The Mira Hong Kong.
Until the end of July, guests to the hotel are invited to join the #LoveMiraHK social media game in celebration of the launch of the video for a chance to win a stay at the hotel’s presidential suite among other prizes.
Creative component and media buy are handled by The Mira in-house marketing team.