Independent media agency, The Media Shop has hired Jessicca Lyok (pictured left) as the managing partner and media director and Chia Hui Ru (pictured right) as the media manager for the integrated team.
Lyok, a veteran brings deep expertise to The Media Shop fast-growing team in Asia with more than 20 years of local and regional media experience. She will work with Gary Tang, managing director of The Media Shop to boost the media offerings, drive the overall business and manage the integrated teamâ€™s productivity and ensuring quality control of job outputs.
â€śAfter being in the media industry for so many years, my passion in media still drives me to challenge myself further. The Media Shop provides great opportunity for growth and their culture encourages employees to realise their full potential across all levels. I believe with my experience and expertise, I will be able to help the agency to scale greater heights,â€ť said Lyok.
Prior to joining The Media Shop, Chia managed and launched integrated campaigns cutting across all touchpoints at Briq. â€śI am humbled by the given opportunity to join the most awarded local media agency and the privilege of working with the media veterans here. I am excited to be part of the team and l look forward to working with them to continue providing integrated solutions to address clientsâ€™ brief,â€ť Chia said.
â€śThe new team is not only seasoned and versatile, but also willing to go the extra mile to ensure that our clientsâ€™ needs become the new offerings from The Media Shop. This new team is committed to writing the next chapter of our growth story and they have my full supportâ€ť said Tang.