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The Learning Lab releases ad to ask parents to look beyond academic success

The Learning Lab, Singapore’s leading provider of tuition and enrichment services, is calling for all parents to look beyond just exams and focus more on the real-life tests that children face. In a newly-released commercial titled “Tests”, The Learning Lab refers to experiences such as failure, lack of self-esteem and stage fright as the bigger tests in life that are often overlooked in the relentless pursuit of academic success.

“Tests” comes at a time when parents have expressed anxiety with regard to the recent announcements by the Ministry of Education about national-level changes to exams in primary and secondary schools.

The Learning Lab has launched Tests as part of its latest effort to encourage reflection on what it means to learn. As part of its wide range of programmes, The Learning Lab provides students with opportunities to participate in activities that extend beyond pure academics. For example, The Learning Lab sends a delegation of students to the Harvard Model Congress where students assume the role of policy-makers to debate on global issues.

“In our success-driven society, it can be easy to overlook the bigger picture. Tests are important, but they don’t only exist in the classroom. There are tests with greater, further-reaching rewards and consequences. Tests that will ask more of our children than what academic tests do,” David J. Ellison, chief executive officer of The Learning Lab, said.

Eleanor Tan, director of marketing, enrolment and customer service of The Learning Lab, added “ For over 18 years, The Learning Lab has placed a strong emphasis on helping our students build confidence, resilience and self-awareness. We believe that these traits form the cornerstone of lifelong success.”

Rowena Bhagchandani, CEO and Founder of BLKJ, The Learning Lab’s creative and communications partner, said she is glad that The Learning Lab has chosen to ‘go a different way’. She added, “I believe that this commercial helps to reassure parents about the national-level changes on exams, while challenging them to make their own personal changes too”.

 

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