The Hoffman Agency has been appointed by global computer software company TeamQuest to drive its public relations programme as it seeks to build its brand presence in Asia, targeting Hong Kong and Singapore.
The Hoffman team will apply its strategic storytelling skills to help establish TeamQuest’s presence and build awareness of TeamQuest’s brand and tailored services and solutions in the region.
Core to the PR programme will be highlighting the benefits TeamQuest offers businesses and positioning it as the go-to partner in the IT service optimisation arena.
Jason King, managing director for international operations at TeamQuest, said: “As we look to Asia for new business opportunities, we view The Hoffman Agency as a strategic partner in our ongoing commitment to helping our customers achieve their goals.”
Added Jenny Chan, vice-president of business development and marketing at The Hoffman Agency APAC: “With increasing IT budgets and rising demand for cloud technology and ICT solutions in Asia, we are particularly excited about the opportunity to back TeamQuest’s entry into the region with powerful communications.”