Next Fifteen merges Bite under Text100

Next Fifteen Communications Group has re-organised its operations to bring together Text100 and Bite in the Asia Pacific region.

The newly combined Asia business, operating under the Text100 brand, will form an approximately 300-strong integrated communications agency with an expanded presence in Mainland China, India, Hong Kong, Malaysia, Singapore and Australia.

The move will also see Bite’s Asia Pacific president and founder of Upstream Asia David Ketchum exit the agency, after a transition period.

Bite will still retain its name in North America and most markets in Europe except Germany and Sweden.

According to the agency it will offer clients a full suite of creative, web, app development, digital marketing, analytics and search services to complement its core media and influencer relations offerings.

Anne Costello, currently Text100 regional director for APAC and Paul Mottram, currently APAC executive vice-president at Bite, will now co-lead the agency. Both will report to Aedhmar Hynes (pictured), Text100’s global chief executive officer. The integration of Text100 and Bite is intended to take place in the September-December time frame.

Tim Dyson, Next15 CEO said: “With comparatively little overlap in the current businesses, this integration will strengthen our client offering across multiple sectors, provide greater career opportunities for our people and take us a big step closer to achieving our integrated communications goals.”

“Client demand for integrated communications is only going to grow in APAC,” Aedhmar Hynes, CEO of Text100 said.

“Bringing Bite and Text100 together enables us to double down on our investments to date. We can offer a more complete set of integrated services to our clients to help them engage today’s always-on, always-connected consumers and business decision-makers.”

The new Text100 will represent a combined client list including Blackberry, Cisco, IBM, Lenovo and VMware in the technology field; Expedia, Rakuten, Tencent, and TripAdvisor in e-commerce; corporate clients such as DHL, Schneider Electric, Standard Chartered and SWIFT; Lupin and the Max Bupa group in healthcare; as well as household names such as Beats by Dr Dre, Cadbury, Haagen-Dazs, Hong Kong Disneyland, Jawbone, Maruti Suzuki, Peroni and Qatar Airlines among many consumer brands.

Text100’s first APAC office was established in India in 1996. Text100 APAC now comprises 15 offices and 14 licensed partners. Bite established its APAC presence through the acquisition of regional independent agency Upstream Asia in 2009.

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