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Texas Chicken makes Indonesia first stop of its new global brand positioning

Texas Chicken is making Indonesia the first stop of its new brand positioning reveal across the globe. A new logo, international menu, and store design sporting the “Blaze” image will make their appearance in a new concept restaurant situated in central Bandung.

According to the press release, the new outlet is part of a much larger franchise development deal that will bring 80 Texas Chicken restaurants to Indonesia over the next 10 years – mainly in JakartaWest JavaBanten, Lampung, South Sumatera, and Bengkulu provinces.

The 150-seater will offer the latest international menu comprising signature items honey butter biscuits and tender strips as well as Mexicana burgers, wraps, and ice-cream shortcakes. It will be among the first to display the brand’s new look and feel.

PT Quick Service Restaurant (PT QSR), which is an affiliate of the Texas Chicken franchisee in Malaysia, Envictus International Holdings Limited, will be the official franchisee of record for the new restaurant. Marketing Interactive has reached out to the company for more comments.

“We are eager and excited to share the new look of Texas Chicken with the world. PT QSR is an extension of one of our most proven franchisees – which made them an excellent choice for piloting this new design. We look forward to bringing our quality food and authentic flavors to our guests in ways that are fresh and engaging,” said Tony Moralejo, executive vice president of international business for Texas Chicken/Church’s Chicken.

The restaurant, which will open in the first half of 2019, is located within a shopping centre in a popular town-square style area known as Alun Alun Bandung.

“This has been an exciting opportunity to introduce a new audience to an ever-evolving brand like Texas Chicken which is known and respected for its quality and superior guest experience,” said Daniel Harris Ishak, country head for PT QSR.

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