Tesco hands over media business to Maxus

Malaysia - Maxus has been handed Tesco Stores Malaysia's media business, taking over from Zenith Media.A spokesperson from Tesco Stores and Maxus respectively confirmed the news to Advertising + Marketing, but they were unable to reveal more information on the account.Zenith had been the media agency for Tesco since 2009, following a six-way pitch for the business which began earlier in that same year.Tesco recently launched the Grocery Home Shopping service, where it delivers grocery ordered via the internet to consumers, with no minimum purchase.