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Tencent to distribute HBO dramas to China’s online users

HBO has struck a strategic deal with Tencent to distribute some of its TV dramas and movies on the tech giant’s online video site as part of its expansion to China.

A list of dramas and movies from HBO and HBO Asia will be carried on Tencent’s online video site in both free and paid playing modes, where the later provides advertising-free videos. Membership fees for paid content on Tencent is 10 RMB per month.

They include Band of Brothers, Boardwalk Empire, Game of Thrones, Rome, The Newsroom, True Detective and a number of other TV and movie titles from HBO and HBO Asia.

The company did not provide any specific date for the launch but said it would be “in the very near future”.

Tencent’s online video site has received a massive 337 million monthly viewers on PCs and 30 million daily on mobile.

“The HBO brand is synonymous with ground-breaking original programming. The storytelling as well as the scale and scope of production on our series, such as Game of Thrones and Boardwalk Empire, is simply unmatched in the entertainment industry,” said Charles Schreger, president of programming sales at HBO.

“This partnership with Tencent Video ensures that Chinese fans will now be able to enjoy our dramas at the high level of quality they were meant to be experienced.”

Martin Lau, president of Tencent Holdings, added that the partnership enables HBO to distribute some of its most ground-breaking programming through a robust technology platform to the “benefit of Chinese internet users.”

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