Tencent-backed travel platform ZANADU appoints CMO

ZANADU.cn, China’s lifestyle and luxury travel platform, has appointed Joyce Chang as chief marketing officer, leading the company’s mission to maintain leadership in China’s high-end travel section, lifestyle media and virtual reality travel contents.Based in Shanghai, Chang will oversee ZANADU’s branding and marketing initiatives, including brand strategy, marketing strategy, public relations, media, digital and retail marketing. She will report directly to chief executive officer Zan Wu.Originated from Taiwan, Chang has over 20 years experience in brand and marketing strategy as well as integrated communication practices across various disciplines.Prior to joining ZANADU, she has held senior management positions in major agencies like Ogilvy & Mather and GroupM. She was managing director of both Ogilvy & Mather’s Beijing and Shanghai offices, managing large global brands like Chanel, IBM and Coca-Cola across Greater China, as well as building local brands like 361 degree and Stella Luna.Most recently, she established and served as managing director at PLUS, a WPP specialist agency focusing on luxury brands managing CHANEL’s communication and media business across Greater China.“With the rapid growth of ZANADU’s business, the expansion of our brand awareness and the advent of a large consumer upgrade’s market, we place even more focus on our brand strategy and integrated marketing efforts to effectively define and communicate the ZANADU brand message to the public, maximizing brand awareness among our target audience,” said Wu.“We are super excited to have someone of Joyce’s caliber to join our management team at this juncture. Her leadership will prove invaluable as we continue on our growth trajectory.”