Electric utility company Tenaga Nasional has launched a Raya campaign titled â€śSinar Baruâ€ť (loosely translated to â€śA New Rayâ€ť) to focus on the opportunities for new beginnings during the holy month of Ramadan.
The campaign, which promotes the hashtag â€śSinar Baruâ€ť explores the theme of having a clean slate as a catalyst for new beginnings such as inspiring self-improvement and re-establishing good relations through forgiveness. The video spot invites the audience to ponder the possibility of carrying on their good deeds post-Ramadan and Syawal, the month of Hari Raya.
The campaign currently runs on Tenaga Nasionalâ€™s YouTube channel, Facebook and Twitter pages. Leo Burnett/Arc Worldwide handled the campaignâ€™s creative and digital executions.
In addition, a digital campaign â€śBetter. Brighter.â€ť which piggybacks on the â€śSinar Baruâ€ť campaign, is set to launch on 11 July. A microsite has been created for this initiative.
A+M has reached out to Leo Burnett / Arc Worldwide for more details of the campaign.