Tempo and Publicis have rolled out a campaign to promote the new Tempo Citrus Blossom.
The agency has placed a “Crabby Claw” mascot at the centre of the campaign which Publicis Hong Kong CEO Sue McCusker said captured the spirit and energy of Hong Kong people who lead a stressful life.
Another key pillar of the campaign is a citrus blossom scented bus which gives Hong Kong commuters a chance to experience the scent on their way through out the city.
Each bus is a full domination, inside and out. The campaign is further supported by print and digital advertising.
Aileen Ho, marketing director for Tempo at SCA Hygiene North Asia, said the aim was to redefine the highly commoditised tissue category.
“The latest campaign reflects our commitment to raise the bar in product quality, innovation and differentiation as Hong Kong consumers become more variety seeking and value-oriented in their purchase decision.”