Telenor Group, the Norwegian telecommunication giant, has launched a new campaign titled #MoreThan across Asia.
The campaign broke across Malaysia, Thailand, India, Pakistan, Myanmar and Bangladesh on 14 March 2016 and was created by creative agency The Secret Little Agency (TSLA). The campaign runs across across print, TV, digital, and social channels.
The #MoreThan campaign spotlights consumers’ personal stories.
Watch the spots below:
“We strive to be more than a telecommunications company. It is both our business and our responsibility to open up the potential of the world’s digital transformation to everyone [..] The #MoreThan campaign is another important step in telling this story. It’s a story of how mobile is about much more than connectivity,” said Marcus Adaktusson, head of communications, region Asia at Telenor.
“The Telenor Way isn’t just a set of values on a page. It has resulted in impacts made in tangible areas of healthcare, education, entrepreneurship, youth and agriculture, and they have since built a strong reputation. All we’ve done is to tell this story to the world, in all its raw, unadulterated beauty.” said Eunice Tan, head of strategy at TSLA.