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Telekom Malaysia picks Milk & Co

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Following a pitch process, Telekom Malaysia Bhd (TM) has appointed Milk & Co to handle advertising services for the below-the-line (BTL) marketing events. This includes on-ground events, roadshows as well as development of materials for BTL communications for TM.During the pitch, agencies were evaluated based on their understanding of the mass consumer and SME markets as well as their capabilities to develop effective engagement strategies, unique event concept and creativity for both market segments.General manager of Milk & Co, Darry Tan said: “We believe that successful events and activation campaigns are the result of deep consumer insights and great ideas. We also believe that a combination of deep consumer understanding and great ideas deliver successful events that will then lead to action.”

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