Telekom Malaysia (TM) has called for a creative pitch involving five agencies, sources told A+M.
The agencies are Dentsu Malaysia, Draftfcb, Astana International, Y&R and Lowe.
A+M understands that the pitch is part of procurement requirement and a usual practice by TM every few years.
The winning agency will be tasked to manage the company’s ATL campaigns.
The incumbent agencies are Dentsu Malaysia, Draftfcb and Astana International.
The pitch will conclude in December.
TM is an integrated information and communications group which offers a range of communication services and solutions in broadband, data and fixed-line.