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TBWA\Singapore hires new head of digital

TBWASingapore has appointed Leigh Arbon (pictured) as head of digital, and he will report directly to managing director, Ara Hampartsoumian. Arbon will be responsible for delivering digital integration across the company, whilst identifying marketing needs and developing TBWA’s capabilities to meet those needs.

He joined TBWAMelbourne in 2012, and he was tasked to work on digital creative solutions for brands such as ANZ, Australian Government, Origin Energy and Mimco. He stayed with the network before joining TBWASingapore from Nissan United New York.

As a global engagement director, digital and social at Nissan United New York, which handles the brand’s global marketing business, he managed global social media, global digital campaigns and provided strategic and creative direction for regional campaigns.

“We’re very excited Arbon is on our team as we continue to develop more agile yet holistic approaches to brand marketing. He’ll play a big part in evolving and growing our expertise to ensure we continue to create the most culturally impactful work for our clients in this ever-transforming digital landscape,” Hampartsoumian said.

This comes in the midst of a massive global pitch by Singapore Airlines, in which TBWA is the incumbent. Marketing understands that Singapore Airlines’ next round of shortlist sees teams in the running: DDB and Omnicom Media Group; TBWA and PHD and Dentsu Aegis Network.

Most recently, TBWAAsia appointed Sung Lin Gun as regional head of post-production at BOLT, its newly launched production capability in Asia. BOLT will offer the full stack of production services, from origination to post-production. It will also incorporate the open-source commissioning platform – Flare Studios – which TBWA launched in Asia this year, offering teams and clients with direct access to 16,000 makers.

Prior to that, TBWAAsia confirmed that Nils Andersson, Asia creative president, Greater China president and chief creative officer, will be leaving the network. Andersson returned to TBWA in 2015, from his role as chief creative officer and president of Y&R China, where he was responsible for China as a market, and within the agency.

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